The Arab market in Israel, in numbers you can cite

1. 96%

   Arab adults who use Facebook

   Adults in Arab society, respondents to ISOC-IL's social media survey2026Israel Internet Association (ISOC-IL)

   90%

   Adults in Israel who use Facebook

   All adults in Israel2026Israel Internet Association (ISOC-IL)

2. 77%

   Arab adults who use TikTok

   Arab respondents (adults) in ISOC-IL's social media survey2026Israel Internet Association (ISOC-IL)

   59%

   Adults in Israel who use TikTok

   All adults in Israel2026Israel Internet Association (ISOC-IL)

3. 97%

   Arab women who use Instagram

   Arab women respondents (adults) in ISOC-IL's social media survey2026Israel Internet Association (ISOC-IL)

   86%

   Women in Israel who use Instagram

   All adult women in Israel (Arab women included)2026Israel Internet Association (ISOC-IL)

4. 93%

   Arab internet users who use WhatsApp

   Arab adults (18+) who use the internet (n=714)2023-2024Israel Internet Association (ISOC-IL)

5. 93%

   Arab internet users who own a smartphone

   Arab adults (18+) who use the internet (n=714)2023-2024Israel Internet Association (ISOC-IL)

1. 51%

   Arab internet users who shop online

   Arab adults (18+) who use the internet (n=714)2023-2024Israel Internet Association (ISOC-IL)

2. about 15%

   Online shopping as a share of purchase turnover in the Arab sector

   Arab sector, purchase turnover2023Google Israel and Isracard (ShoppingIL), as reported by Walla

   20%

   Online commerce as a share of sales turnover in Israel

   All of Israel, sales turnover2023N12 (mako), on the Google Israel and Isracard study

Both figures come from the same Google Israel and Isracard study, on different bases: purchase turnover in the Arab sector, sales turnover across Israel. The comparison is approximate, and the Arab sub-sample size is not disclosed.