Samara data
Every figure here has been checked against its source: who was measured, when, and by whom. Where we read a figure in a press report rather than the publication itself, the card says so.
22.1%
Arab households owning no car
What it means for marketers: Most Arab households have one car and about one in five has none, so plan access, delivery and opening hours around that.
Note: Across all households 28.1% own no car; among Jewish households 28.5%.
Source: Central Bureau of Statistics (CBS)
How to cite: Central Bureau of Statistics (CBS), "פערים בין יהודים לערבים 2020–2021, החברה בישראל מס' 14 (הודעה 192/2023)", 2021. samara.co.il/en/data/#arab-households-no-car (verified )
20.9%
Arabs as a share of Israel's population
What it means for marketers: Arabs are about a fifth of Israel's population, an audience too large to treat as an add-on in the media plan.
Note: End of 2023. Report p. 9 (table A/1 on p. 10). The yearbook was published in December 2025.
Source: Israel Democracy Institute (IDI)
How to cite: Israel Democracy Institute (IDI), "שנתון החברה הערבית בישראל 2024 (Statistical Report on Arab Society in Israel 2024)", 2023. samara.co.il/en/data/#arab-population-share (verified )
20.6%
Arabs as a share of students on academic degree programmes
What it means for marketers: About a fifth of Israel's students are Arab, most of them women: a young, educated audience worth reaching while they study.
Note: Preliminary figures. 19.9% the year before; 22.0% of bachelor's students; 69.2% of Arab students are women.
Source: Central Bureau of Statistics (CBS)
How to cite: Central Bureau of Statistics (CBS), [הודעה לתקשורת 349/2024: סטודנטים במוסדות להשכלה גבוהה, תשפ"ד (2023/24)], 2023/24. samara.co.il/en/data/#arab-share-of-students (verified )
25.2%
Arab internet users whose home connection is cellular
What it means for marketers: Many Arab internet users are online at home over a cellular connection; heavy product pages and slow video cost sales.
Note: Smartphone or mobile modem. Negev 42%. The report gives no Jewish comparison for this figure. Quote as reported by Davar (15 Jun 2024).
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "מחוברים אבל (לא) שווים: אי-שוויון דיגיטלי בחברה הערבית (Connected but (not) equal)", 2023-2024. samara.co.il/en/data/#arab-cellular-home-internet (verified )
28%
Arab internet users who own a desktop computer
What it means for marketers: Few Arab internet users own a desktop computer while almost all have a smartphone, so design the shop and checkout for the phone first.
Note: 71% own a laptop. The report compares with 61% (desktop) and 83% (laptop) in Jewish society, from other ISOC data, not the same survey.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "מחוברים אבל (לא) שווים: אי-שוויון דיגיטלי בחברה הערבית (Connected but (not) equal)", 2023-2024. samara.co.il/en/data/#arab-desktop-ownership (verified )
96%
Arab adults who use Facebook
What it means for marketers: Facebook is far from finished in Arab society; almost everyone uses it, so it still earns a place in the reach plan.
Note: May 2026. Daily use 64% (the base of that percentage is not stated). The Arab sub-sample size is not published.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "שימוש ברשתות חברתיות ושירותים מקוונים בישראל: נתוני 2026 עם פילוחים דמוגרפיים", 2026. samara.co.il/en/data/#arab-facebook-use (verified )
about ₪24,000
Monthly earnings of an Arab-society influencer, as estimated by an agency head
What it means for marketers: If the estimate holds, an Arabic-language creator costs less than a Hebrew one with a similar following; judge on results, not price alone.
Note: January 2026. One market player's view, not measured data and not a ceiling. It is set against the more than NIS 50,000 a Jewish-society counterpart "can charge" for the same work.
Source: N12 (mako), finance magazine
How to cite: N12 (mako), finance magazine, "חצי מיליון עוקבים, חצי מהשכר: תעשיית המשפיענים בחברה הערבית נחשפת", 2026. samara.co.il/en/data/#arab-influencer-pay-estimate (verified )
87%
Arab men who use TikTok
What it means for marketers: TikTok reaches most Arab men, which makes it the main stage for menswear, trainers and men's grooming.
Note: May 2026. 57% reported daily use; the survey does not say whether of all men or of users. The Arab sub-sample size is not published.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "שימוש ברשתות חברתיות ושירותים מקוונים בישראל: נתוני 2026 עם פילוחים דמוגרפיים", 2026. samara.co.il/en/data/#arab-men-tiktok-use (verified )
93%
Arab internet users who own a smartphone
What it means for marketers: Almost every Arab internet user has a smartphone and the gap with Jewish society is small, so the online shop must work best on the phone.
Note: Jewish society 95%, per the report. The base is internet users, not all Arab adults.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "מחוברים אבל (לא) שווים: אי-שוויון דיגיטלי בחברה הערבית (Connected but (not) equal)", 2023-2024. samara.co.il/en/data/#arab-smartphone-ownership (verified )
77%
Arab adults who use TikTok
What it means for marketers: TikTok reaches more of Arab society than of the population as a whole, so short Arabic video belongs at the core of the mix.
Note: May 2026. Men 87%, women 70%; 47% of Arab TikTok users use it daily. The Arab sub-sample size is not published.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "שימוש ברשתות חברתיות ושירותים מקוונים בישראל: נתוני 2026 עם פילוחים דמוגרפיים", 2026. samara.co.il/en/data/#arab-tiktok-use (verified )
97%
Arab women who use Instagram
What it means for marketers: Almost all Arab women respondents report using Instagram, probably more than women overall; Arabic fashion and beauty campaigns start here.
Note: May 2026. 77% of women users use it daily. Arab men 81%. The Arab sub-sample size is not published, so a gender subgroup has a wide margin of error.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "שימוש ברשתות חברתיות ושירותים מקוונים בישראל: נתוני 2026 עם פילוחים דמוגרפיים", 2026. samara.co.il/en/data/#arab-women-instagram-use (verified )
70%
Arab women who use TikTok
What it means for marketers: TikTok is common among Arab women too, but less so than Instagram; for campaigns aimed at women it is a supporting channel.
Note: May 2026. 39% of women users use it daily (not 39% of all women). The Arab sub-sample size is not published.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "שימוש ברשתות חברתיות ושירותים מקוונים בישראל: נתוני 2026 עם פילוחים דמוגרפיים", 2026. samara.co.il/en/data/#arab-women-tiktok-use (verified )
90%
Adults in Israel who use Facebook
What it means for marketers: Facebook reaches the great majority of adults in Israel, and even more in Arab society; keep it in the plan.
Note: May 2026. All adults, Arabs included. Up two points on 2025.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "שימוש ברשתות חברתיות ושירותים מקוונים בישראל: נתוני 2026 עם פילוחים דמוגרפיים", 2026. samara.co.il/en/data/#israel-adults-facebook-use (verified )
59%
Adults in Israel who use TikTok
What it means for marketers: About six in ten adults in Israel use TikTok; that is the baseline against which Arab use stands out.
Note: May 2026. All adults, Arabs included. Daily use 34%, down from 55% in 2025.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "שימוש ברשתות חברתיות ושירותים מקוונים בישראל: נתוני 2026 עם פילוחים דמוגרפיים", 2026. samara.co.il/en/data/#israel-adults-tiktok-use (verified )
86%
Women in Israel who use Instagram
What it means for marketers: The national baseline: Instagram is widespread among all women, and Arab women respondents report higher use still.
Note: May 2026. All adults 82%, men 78%.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "שימוש ברשתות חברתיות ושירותים מקוונים בישראל: נתוני 2026 עם פילוחים דמוגרפיים", 2026. samara.co.il/en/data/#israel-women-instagram-use (verified )
more than ₪50,000
What a Jewish-society counterpart can charge, by the same estimate
What it means for marketers: Set against Hebrew-market rates, the estimate points to a wide price gap among creators; use it for long partnerships and measure sales.
Note: January 2026. "Over NIS 50,000" is what can be charged, not an average. One market player's view, not measured data.
Source: N12 (mako), finance magazine
How to cite: N12 (mako), finance magazine, "חצי מיליון עוקבים, חצי מהשכר: תעשיית המשפיענים בחברה הערבית נחשפת", 2026. samara.co.il/en/data/#jewish-influencer-pay-estimate (verified )
about 75%
Noor Hbaish's Instagram followers located in Israel
What it means for marketers: This creator's audience is mostly, not wholly, in Israel; a brand that sells only in Israel needs to know how much of the reach is its market.
Note: Snapshot of 22 September 2026, 132.2k followers; Modash shows 74.82%. A commercial estimate that changes all the time.
Source: Modash (commercial influencer analytics)
How to cite: Modash (commercial influencer analytics), [Find influencers: Israel, beauty (Modash directory page)], September 2026. samara.co.il/en/data/#noor-hbaish-audience-israel (verified )
65.84%
Razan Massarwe's Instagram followers located in Israel
What it means for marketers: Even when most of a creator's followers are in Israel, a sizeable share is not; ask for the location breakdown before paying for reach.
Note: Snapshot of 22 September 2026, 142.4k followers; 11.59% of followers in the Palestinian Territories (Modash's label). A commercial estimate that changes all the time.
Source: Modash (commercial influencer analytics)
How to cite: Modash (commercial influencer analytics), [Find influencers: Israel, beauty (Modash directory page)], September 2026. samara.co.il/en/data/#razan-massarwe-audience-israel (verified )
93%
Arab internet users who use WhatsApp
What it means for marketers: WhatsApp is the most widely used app among Arab internet users, used by almost all of them, so service and sales on WhatsApp is a primary touchpoint.
Note: The most widely used app in a survey where respondents could name several (YouTube 78%, Facebook 69%). A usage rate, not a "main app". Fieldwork by the aFkar institute.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "מחוברים אבל (לא) שווים: אי-שוויון דיגיטלי בחברה הערבית (Connected but (not) equal)", 2023-2024. samara.co.il/en/data/#whatsapp-use (verified )
about 30%
Extra yearly mileage of private cars in Arab cities over Jewish cities
What it means for marketers: The further a car goes, the more any saving per kilometre is worth; show the yearly sum at this audience's mileage.
Note: Published 2024; the year and dataset are not stated. A private car in an Arab city averages about 17,000 km a year.
Source: TASC Consulting & Capital (consultancy)
How to cite: TASC Consulting & Capital (consultancy), "The Potential of Electric Vehicles in Arab Society", undated (published 2024). samara.co.il/en/data/#arab-cities-mileage-gap (verified )
13%
Arab respondents who see no home charging as a barrier
What it means for marketers: Fewer Arab than Jewish respondents see the lack of home charging as a barrier; a charging-led pitch may not fit Arab respondents.
Note: Published 2024; the page prints no date. Fieldwork date, sample size and method not disclosed.
Source: TASC Consulting & Capital (consultancy)
How to cite: TASC Consulting & Capital (consultancy), "The Potential of Electric Vehicles in Arab Society", undated (published 2024). samara.co.il/en/data/#arab-ev-barrier-home-charging (verified )
17%
Arab respondents worried about "breakdowns and expensive spare parts"
What it means for marketers: Worry about breakdowns and costly parts is more common in Arab society; warranty, service and a nearby garage are part of the product.
Note: Published April 2024 (page metadata). Fieldwork date, sample size and method not disclosed.
Source: TASC Consulting & Capital (consultancy)
How to cite: TASC Consulting & Capital (consultancy), "The Potential of Electric Vehicles in Arab Society", undated (published 2024). samara.co.il/en/data/#arab-ev-concern-repairs (verified )
about 30%
Arab-society licence holders weighing an electric car next
What it means for marketers: About three in ten Arab-society licence holders are weighing an electric car; the audience is open to it but undecided.
Note: Published April 2024 (page metadata). Fieldwork date, sample size and method not disclosed; a commercial survey, indicative only.
Source: TASC Consulting & Capital (consultancy)
How to cite: TASC Consulting & Capital (consultancy), "The Potential of Electric Vehicles in Arab Society", undated (published 2024). samara.co.il/en/data/#arab-ev-consideration (verified )
4%
Electric car penetration rate in Arab localities
What it means for marketers: Electric car uptake in Arab localities lagged; a brand that moves now can still build trust before its competitors do.
Note: Half the rate in Jewish localities over the same years, per TASC; the Jewish rate itself is not printed. Data from 2021-2022, not current.
Source: TASC Consulting & Capital (consultancy)
How to cite: TASC Consulting & Capital (consultancy), "The Potential of Electric Vehicles in Arab Society", 2021-2022. samara.co.il/en/data/#arab-localities-ev-penetration (verified )
96.8%
Arab adults who use olive oil in salad
What it means for marketers: Olive oil is in almost every Arab kitchen; for food brands it is a staple category, not a niche.
Note: In cooking 85.7% against 48.7% among Jews. CBS Social Survey 2023 (6,474 respondents aged 20+), as reported by Doctors Only.
Source: Doctors Only, reporting the CBS Social Survey
How to cite: Doctors Only, reporting the CBS Social Survey, [ממצאי הסקר החברתי 2023 של הלמ"ס על תזונה ואורח חיים (דיווח בדוקטורס אונלי)], 2023. samara.co.il/en/data/#arab-olive-oil-salad (verified )
53%
Arab internet users who pay bills online
What it means for marketers: Paying online is already familiar to most Arab internet users; a clear Arabic checkout builds on a habit that exists.
Note: 51% shop online. The base is internet users, not all Arab adults.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "מחוברים אבל (לא) שווים: אי-שוויון דיגיטלי בחברה הערבית (Connected but (not) equal)", 2023-2024. samara.co.il/en/data/#arab-online-bill-payment (verified )
51%
Arab internet users who shop online
What it means for marketers: Half of Arab internet users already buy online and the other half is the growth market; an Arabic site and easy delivery come first.
Note: 53% pay bills online. The report says rates in Jewish society are much higher but gives no figure in the summary.
Source: Israel Internet Association (ISOC-IL)
How to cite: Israel Internet Association (ISOC-IL), "מחוברים אבל (לא) שווים: אי-שוויון דיגיטלי בחברה הערבית (Connected but (not) equal)", 2023-2024. samara.co.il/en/data/#arab-online-shoppers (verified )
2%
Online shopping as a share of purchase turnover in the Arab sector, a decade earlier
What it means for marketers: A decade ago online buying in the Arab sector was marginal; a plan still built only around physical shops needs updating.
Note: The source says "a decade ago" and prints no year; the period is inferred (roughly 2013-14). The Arab sub-sample size is not disclosed.
Source: Google Israel and Isracard (ShoppingIL), as reported by Walla
How to cite: Google Israel and Isracard (ShoppingIL), as reported by Walla, [מחקר גוגל וישראכרט במלאת עשור ל-ShoppingIL (דיווח בוואלה שיווק ודיגיטל)], c. 2013-14 (inferred). samara.co.il/en/data/#ecommerce-arab-share-decade-earlier (verified )
4%
Online commerce as a share of sales turnover in Israel, a decade earlier
What it means for marketers: A decade ago online commerce was marginal nationally too, not only in the Arab sector; everyone started low.
Note: National figure, Arabs included. The source says "in the last decade" and prints no year; the period is inferred (roughly 2013-14). The Arab-sector figure in the same study is based on purchase turnover, so the comparison is approximate.
Source: N12 (mako), on the Google Israel and Isracard study
How to cite: N12 (mako), on the Google Israel and Isracard study, [מחקר גוגל וישראכרט על עשור של קניות אונליין בישראל (דיווח ב-mako)], c. 2013-14 (inferred). samara.co.il/en/data/#ecommerce-israel-share-decade-earlier (verified )
about 15%
Online shopping as a share of purchase turnover in the Arab sector
What it means for marketers: Online buying in the Arab sector is now a real share of turnover, up from marginal a decade ago, so an Arabic-language online shop is a need.
Note: About 15%, against 2% a decade earlier. The value is for the latest year of a decade-long comparison (about 2013 to 2023); the research was published in Feb 2024. The Arab sub-sample size is not disclosed.
Source: Google Israel and Isracard (ShoppingIL), as reported by Walla
How to cite: Google Israel and Isracard (ShoppingIL), as reported by Walla, [מחקר גוגל וישראכרט במלאת עשור ל-ShoppingIL (דיווח בוואלה שיווק ודיגיטל)], 2023. samara.co.il/en/data/#ecommerce-share-arab (verified )
20%
Online commerce as a share of sales turnover in Israel
What it means for marketers: The national baseline. The Arab-sector share is still below it, though not far below (an approximate comparison), so online sales targets should include it.
Note: National figure, Arabs included. The share a decade earlier has its own card ("a decade earlier"). Same study as the Arab-sector figure, but that one is based on "purchase turnover", so the comparison is approximate.
Source: N12 (mako), on the Google Israel and Isracard study
How to cite: N12 (mako), on the Google Israel and Isracard study, [מחקר גוגל וישראכרט על עשור של קניות אונליין בישראל (דיווח ב-mako)], 2023. samara.co.il/en/data/#ecommerce-share-israel (verified )
9.5%
Fully electric cars as a share of new vehicle deliveries in Israel
What it means for marketers: In January 2026 fully electric cars were a small share of new cars in Israel, down on 2025; this is the whole market, not Arab buyers.
Note: January 2026 only. About 20% in 2025, and 24.7% at the end of 2024, that year's peak. 41,618 vehicles were delivered in January 2026, 10.7% fewer than in January 2025.
Source: Auto.co.il, from Israel Vehicle Importers Association data
How to cite: Auto.co.il, from Israel Vehicle Importers Association data, "דוח מסירות רכב חדש: ינואר - ירידה בחשמלי, גידול בפלאג אין", January 2026. samara.co.il/en/data/#ev-share-new-cars-jan-2026 (verified )
about 25%
Jewish respondents who see no home charging as a barrier
What it means for marketers: Lack of home charging is a commoner barrier among Jewish respondents; charging-led messages matter less to Arab respondents.
Note: Published 2024; the page prints no date. Fieldwork date, sample size and method not disclosed.
Source: TASC Consulting & Capital (consultancy)
How to cite: TASC Consulting & Capital (consultancy), "The Potential of Electric Vehicles in Arab Society", undated (published 2024). samara.co.il/en/data/#jewish-ev-barrier-home-charging (verified )
8%
Jewish respondents worried about "breakdowns and expensive spare parts"
What it means for marketers: The worry is rarer among Jewish respondents, so a campaign built for the general market may skip a worry more common among Arab respondents.
Note: Published April 2024 (page metadata). Fieldwork date, sample size and method not disclosed.
Source: TASC Consulting & Capital (consultancy)
How to cite: TASC Consulting & Capital (consultancy), "The Potential of Electric Vehicles in Arab Society", undated (published 2024). samara.co.il/en/data/#jewish-ev-concern-repairs (verified )
about 45%
Jewish respondents considering a switch to an electric car
What it means for marketers: More Jewish respondents are weighing an electric car; the gap shows how much persuading is still needed with Arab respondents.
Note: Published April 2024 (page metadata). Fieldwork date, sample size and method not disclosed.
Source: TASC Consulting & Capital (consultancy)
How to cite: TASC Consulting & Capital (consultancy), "The Potential of Electric Vehicles in Arab Society", undated (published 2024). samara.co.il/en/data/#jewish-ev-consideration (verified )
79.3%
Jewish adults who use olive oil in salad
What it means for marketers: Olive oil is common among Jews too, but less so than among Arabs; one message for both audiences misses the gap.
Note: In cooking 48.7%. CBS Social Survey 2023 (6,474 respondents aged 20+), as reported by Doctors Only.
Source: Doctors Only, reporting the CBS Social Survey
How to cite: Doctors Only, reporting the CBS Social Survey, [ממצאי הסקר החברתי 2023 של הלמ"ס על תזונה ואורח חיים (דיווח בדוקטורס אונלי)], 2023. samara.co.il/en/data/#jewish-olive-oil-salad (verified )
80%
Arab adults who track their spending and want a tool for it
What it means for marketers: Most track their spending and want a tool, yet only a minority use an app: an opening for a simple budgeting tool in Arabic.
Note: 564 respondents, representative by gender, age and area. In the same survey only about 43% use an app to track spending.
Source: Bank of Israel
How to cite: Bank of Israel, [כנס פינטק כמנוף צמיחה כלכלית בחברה הערבית (מצגת)], September 2023. samara.co.il/en/data/#arab-adults-track-expenses (verified )
37.6%
Poverty rate among Arab families
What it means for marketers: More than a third of Arab families live below the poverty line, so clear value, instalments and transparent prices carry real weight.
Note: 38.1% in 2023 (as given in this report). Among Arab persons 37.9%. Arabs are 42.1% of all poor persons.
Source: National Insurance Institute (NII)
How to cite: National Insurance Institute (NII), "ממדי העוני והאי-שוויון בהכנסות – 2024 ואומדן ראשוני ל-2025", 2024. samara.co.il/en/data/#arab-family-poverty (verified )
58%
Arab-society households living in food insecurity
What it means for marketers: More than half of Arab households are food insecure, so food and FMCG brands need accessible price points, not only premium lines.
Note: 35.2% low and 22.8% very low food security. All households in Israel 27.1%. A new survey and scale, not comparable with 2021 figures.
Source: National Insurance Institute (NII)
How to cite: National Insurance Institute (NII), [הודעה לעיתונות על דוח הביטחון התזונתי לשנת 2024], 2024. samara.co.il/en/data/#arab-food-insecurity (verified )
20.2%
Jewish-society households living in food insecurity
What it means for marketers: Food insecurity exists in Jewish society too, but on a much smaller scale; price promotions will land differently with each audience.
Note: All households in Israel 27.1%. A new survey and scale, not comparable with 2021 figures.
Source: National Insurance Institute (NII)
How to cite: National Insurance Institute (NII), [הודעה לעיתונות על דוח הביטחון התזונתי לשנת 2024], 2024. samara.co.il/en/data/#jewish-food-insecurity (verified )
14%
Poverty rate among non-Haredi Jewish families
What it means for marketers: Arab family poverty is more than double the non-Haredi Jewish rate, so pricing built for the general market may not fit.
Note: 14.2% in 2023. Among persons 11.1%.
Source: National Insurance Institute (NII)
How to cite: National Insurance Institute (NII), "ממדי העוני והאי-שוויון בהכנסות – 2024 ואומדן ראשוני ל-2025", 2024. samara.co.il/en/data/#non-haredi-jewish-family-poverty (verified )
about ₪566,000
Average housing loan in Arab society
What it means for marketers: Arab home buyers borrow far less, so housing-finance products should be built for smaller loans and lower financing rates.
Note: March 2021 data. Financing rate 39.0% against 53.2% in Jewish society. About 4% of Arab households had a mortgage, against about 31% of Jewish ones (CBS, 2018).
Source: Knesset Research and Information Center
How to cite: Knesset Research and Information Center, [מסמך מרכז המחקר והמידע של הכנסת על הלוואות לדיור בחברה הערבית (נעם בוטוש)], 2021. samara.co.il/en/data/#arab-housing-loan-average (verified )
73%
Arab-population mortgages taken with an external mortgage adviser
What it means for marketers: Most Arab-population mortgages go through an adviser, so advisers are a key channel for banks and developers reaching Arab buyers.
Note: Mortgages taken from 2024 onward, from Banking Supervision data. Quote as reported by Ynet (24 Jun 2026).
Source: State Comptroller of Israel, as reported by Ynet
How to cite: State Comptroller of Israel, as reported by Ynet, "שוק המשכנתאות (הדוח הכלכלי 2026)", from 2024. samara.co.il/en/data/#arab-mortgage-adviser-use (verified )
59%
General-population mortgages taken with an external mortgage adviser
What it means for marketers: Most mortgages in the general population also involve an adviser, but the share is higher in the Arab population.
Note: The same article gives about 61% of all mortgage takers using an adviser, on a different base. Quote as reported by Ynet (24 Jun 2026).
Source: State Comptroller of Israel, as reported by Ynet
How to cite: State Comptroller of Israel, as reported by Ynet, "שוק המשכנתאות (הדוח הכלכלי 2026)", from 2024. samara.co.il/en/data/#general-mortgage-adviser-use (verified )
about ₪895,000
Average housing loan in Jewish society
What it means for marketers: The average loan in Jewish society is much larger; mortgage products designed around it will not necessarily suit Arab buyers.
Note: March 2021 data. Financing rate 53.2%.
Source: Knesset Research and Information Center
How to cite: Knesset Research and Information Center, [מסמך מרכז המחקר והמידע של הכנסת על הלוואות לדיור בחברה הערבית (נעם בוטוש)], 2021. samara.co.il/en/data/#jewish-housing-loan-average (verified )
₪9,034
Average wage per month worked, residents of Arab localities
What it means for marketers: Pay in Arab localities is far below pay in Jewish ones, so test price points and payment terms with Arab buyers rather than copying them.
Note: By place of residence, not by the worker's group; mixed cities are excluded. Per calendar month NIS 7,602; median per month worked NIS 7,160.
Source: Israel Democracy Institute (IDI)
How to cite: Israel Democracy Institute (IDI), "שנתון החברה הערבית בישראל 2024 (Statistical Report on Arab Society in Israel 2024)", 2022. samara.co.il/en/data/#arab-locality-wage (verified )
39.1%
Labour-force participation of Arab women
What it means for marketers: Arab women's labour-force participation rose markedly in the latest year, adding earners and decision-makers to address directly.
Note: 36.8% in 2024. Arab men 64.4%; all Arabs aged 15+ 51.9%. About 769 thousand Arabs were in the labour force in 2025.
Source: Central Bureau of Statistics (CBS)
How to cite: Central Bureau of Statistics (CBS), [סקר כוח אדם, נתונים שנתיים 2025 (הודעה לתקשורת 036/2026)], 2025. samara.co.il/en/data/#arab-women-labour-participation (verified )
₪14,687
Average wage per month worked, residents of Jewish localities
What it means for marketers: The pay gap between localities is wide; pricing based on wages in Jewish localities misses most buyers in Arab localities.
Note: Almost 63% above pay in Arab localities. Per calendar month NIS 12,751; median per month worked NIS 10,758.
Source: Israel Democracy Institute (IDI)
How to cite: Israel Democracy Institute (IDI), "שנתון החברה הערבית בישראל 2024 (Statistical Report on Arab Society in Israel 2024)", 2022. samara.co.il/en/data/#jewish-locality-wage (verified )
15.9%
Diabetes prevalence among Arab adults
What it means for marketers: Diabetes is far more common among Arab adults, so for health, food and insurance brands prevention messages in Arabic are core.
Note: National age-standardised rate 10.5%; Haredi group 10.0%. About 64% above the general group.
Source: National Program for Quality Indicators in Community Healthcare (NPQICH)
How to cite: National Program for Quality Indicators in Community Healthcare (NPQICH), "מדדי פערים בבריאות, נתונים לשנת 2024", 2024. samara.co.il/en/data/#arab-diabetes-prevalence (verified )
49%
Arabs as a share of employed pharmacists in Israel
What it means for marketers: About half of Israel's pharmacists are Arab, so pharmacies and Arab health professionals are credible partners for health brands.
Note: Physicians 25%, nurses 27%, dentists 27%. In 2022/23 Arabs were 70% of first-degree pharmacy students.
Source: Israel Journal of Health Policy Research (Rosen and Miaari)
How to cite: Israel Journal of Health Policy Research (Rosen and Miaari), "Arab representation in Israeli healthcare professions: achievements, challenges and opportunities", 2023. samara.co.il/en/data/#arab-share-pharmacists (verified )
9.7%
Diabetes prevalence in the general population group
What it means for marketers: Diabetes is much less common in the general group than in Arab society; one health campaign for everyone misses the audience at risk.
Note: The general group excludes Arabs and Haredim. Haredi group 10.0%.
Source: National Program for Quality Indicators in Community Healthcare (NPQICH)
How to cite: National Program for Quality Indicators in Community Healthcare (NPQICH), "מדדי פערים בבריאות, נתונים לשנת 2024", 2024. samara.co.il/en/data/#general-diabetes-prevalence (verified )
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