Web development

You get a website specified from the outset by SEO, PPC and social media specialists, so it is built around your marketing goals rather than around design or technology alone.

Your website is your shop window

Whether you are a multinational or a small local business, your website is your first business shop window. Yet even now, decades into the digital marketing era, many organisations fall far short of their business potential because their sites were built from a narrow technical or aesthetic point of view.

Specification that starts with marketing

An effective website starts with a specification written by people who understand digital marketing in depth. Our SEO, PPC and social specialists lay down clear marketing paths at the wireframe stage, and the whole site is then built, designed and written on top of them.

That matters even more when the site is the shop window for Arab users, whose culture, customs and needs differ from those of the wider population.

The basic questions even big companies miss

Good specification is far from a purely technical exercise. It starts with simple questions that even the largest companies sometimes skip. We recently came across a major company with a large share of older Arab customers whose website was in Hebrew only. Others cram clumsy interfaces onto mobile when a simple, user-friendly app would do the job better.

These are just two examples of an industry with too many technicians and too little human and marketing understanding. In the end, that understanding is what produces the right website.

Planning a new website, or want your current one to work for Arab audiences too? Let's talk.