Media planning and buying
Media
Media planning and buying for Arab audiences, nationwide and local, online and offline, with buying power that works in your favour.
TV, radio, outdoor and press
Offline media
TV, radio, outdoor and press campaigns that reach Arab audiences digital alone can miss, working hand in hand with your digital campaign.
You get a presence in the classic media, TV, radio, outdoor and press, as part of a single marketing plan. Even in the digital age, offline media has an important place in the mix.
Why offline
- Broad reach: classic media reaches a wide and varied audience, including people who are not regularly online.
- Credibility and prestige: in classic media, the medium is the message. Simply appearing on TV or on a billboard signals a big, strong brand, and helps build one that people know and trust.
- Synergy with digital: we combine classic advertising with your digital campaigns, so each channel reinforces the other.
In Arab society, offline still matters
Large parts of the Arab audience in Israel still consume a good deal of classic media, partly because media habits in some towns remain more traditional.
A team with years of experience
Our team manages, plans and buys media, and develops and runs campaigns across all the main classic media: TV, radio, outdoor and press.
Want to reach the people you won't meet online? Let's talk.
Related services
Work with us
Want to reach Arab consumers in Israel?
Tell us what you're planning and we'll come back with a first direction.
The form isn't available right now. You can reach us directly:
- Phone: 03‑6958482
- Email: info@samara.co.il